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Mayasari, Iin and Kurniaty, Dewi and Apriyana, Nurliya and Mudrika, Siti (2024) Keragaman Konsep Brand & Pengukuran : Memahami Berbagai Konsep Brand dan Pengukuran. Rajawali Pers.
Mayasari, Iin and Kurniaty, Dewi and Apriyana, Nurliya and Mudrika, Siti (2024) Keragaman Konsep Brand dan Pengukuran. PT RAJAGRAFINDO PERSADA.
Kurniaty, Dewi and Dwianto, Agung Surya and Risza, Handi and Mayasari, Iin and Chrisharyanto, Handrix and Naomi, Prima and Apriyana, Nurliya and Azmy, Ahmad and Widjanarko, Adrian Azhar and Wiadi, Iyus (2023) Maju Bareng, Berdaya Bareng Cara Jakarta Membangun Kolaborasi UMKM yang Terintegrasi. Project Report. PT Raja Grafindo Persada.
Kurniaty, Dewi and Subagio, Aris and Mayasari, Iin (2022) Analysis of Consumption Behavior and Influencing Factors Toward Organic Foods in the Post Pandemic of COVID-19. Proceedings of the 1st International Colloquium on Accounting and Business. (Submitted)
Dwianto, Agung Surya and Mayasari, Iin and Kurniaty, Dewi and Adi, Hendrawan Krisna (2022) CORE COMPETENCIES AND BUSINESS PERFROMANCE SUPPORTING BUSINESS RESILIENCE: LITERATUR STUDY ON THE CASE OF START-UP BUSINESS FAILURE IN INDONESIA. Project Report. Universitas Paramadina.
Yusuf, Kurniawaty and Kurniaty, Dewi and Utami, Atika Budhi and Yusuf, Mohammad (2021) Webinar dan Workshop Integritas vs Konten Media Kreatif. Laporan Kegiatan Webinar dan Workshop.
Iin Mayasari, Adrian Widjanarko dkk (2020) Branding Konsep Dan Studi Merek Lokal. 000214323.
Mayasari, Iin and Widjanarko, Adrian Azhar and Risza, Handi and Kurniaty, Dewi and Apriyana, Nurliya and Wiadi, Iyus and Chadijah, Chadijah (2020) Branding Konsep dan Studi Merek Lokal. Universitas Paramadina.
Mayasari, Iin and Widjanarko, Adrian Azhar and Risza, Handi and Kurniaty, Dewi and Apriyana, Nurliya and Wiadi, Iyus and Chadijah, Chadijah (2020) Branding Konsep dan Studi Merek Lokal. Working Paper. Universitas Paramadina.
Iin Mayasari (2020) Trend Perilaku Konsumen Konteks Indonesia. 000204358.
Iin Mayasari (2020) Isu-Isu Manajemen. 000207864.
Iin Mayasari (2020) HKI - Isu-Isu Manajemen. 000207864.
Iin Mayasari, Dewi Kurniaty (2019) Manajemen Pemasaran (Teori Dan Isu Terkini). 000163340.
Mayasari, Iin and Kurniaty, Dewi (2019) Manajemen Pemasaran : Teori dan Isu Terkini. Universitas Paramadina.
Kurniaty, Dewi and Subagio, Aris and Mayasari, Iin Analysis of Consumption Behavior and Influencing Factors Toward Organic Foods in the Post Pandemic of COVID-19. Project Report. Universitas Paramadina.
Mayasari, Iin and Wijanarko, Adrian Azhar and Risza, Handi and Kurniaty, Dewi and Apriyana, Nurliya and Wiadi, Iyus and Chadijah, Chadijah Branding Konsep dan Studi Merek Lokal. Universitas Paramadina.
Subagio, Aris and Kurniaty, Dewi and Isnaeni, Robby Building a Sustainable Brand Relationship: Analysis of Brand Functional Value and Customer Emotional Cognition in Using the MyParmad Application. Jurnal Manajemen dan Bisnis Madani.
Rokhim, Rofikoh and Mayasari, Iin and Wulandari, Permata and Kurniaty, Dewi Dampak Covid-19 Dalam Dinamika Organisasi. Pustaka Tunggal. ISBN 978-623-6823-13-2
Dwianto, Agung Surya and Mayasari, Iin and Kurniaty, Dewi and Risza, Handi and Helmi, M. Fachrizal and Jaleni, Abdul Qodir Hasil Turnitin : Integrity Branding for Business Sustainability: The Case of Blue Bird Taxi. [Kinerja Dosen]
Widjanarko, Adrian Azhar and Mayasari, Iin and Chrisharyanto, Handrix and Dwianto, Agung Surya and Kurniaty, Dewi and Risza, Handi and Wiadi, Iyus Hasil Turnitin : LEADERSHIP INTEGRITY MEASUREMENT: ONE OF THE PILLARS FOR SUPPORTING BUSINESS RESILIENCE. [Kinerja Dosen]
Dwianto, Agung Surya and Mayasari, Iin and Kurniaty, Dewi and Risza, Handi and Helmi, M. Fachrizal and Jaleni, Abdul Qodir Integrity Branding for Business Sustainability: The Case of Blue Bird Taxi. Universiti Teknologi MARA.
Subagio, Aris and Kurniaty, Dewi and Isnaeni, Robby Laporan Penelitian: Membangun Sustainable Brand Relationship: Analisis Brand Functional Value dan Customer Emotional Cognition dalam Penggunaan Aplikasi myParmad. [Kinerja Dosen] (Unpublished)
Widjanarko, Adrian Azhar and Mayasari, Iin and Chrisharyanto, Handrix and Dwianto, Agung Surya and Kurniaty, Dewi and Risza, Handi and Wiadi, Iyus Leadership Integrity Measurement : One Of The Pillars For Supporting Business Resilience. Project Report. Universitas Paramadina.
Mayasari, Iin and Kurniaty, Dewi Manajemen Pemasaran (Teori dan Isu Terkini). Universitas Paramadina, Jakarta. ISBN 9789797720643
Risza, Handi and Kurniaty, Dewi and Aji, Ardi Survei Tingkat Pemahaman Cinta Bangga Paham Rupiah Juni 2022. Project Report. Universitas Paramadina. (Unpublished)
Subagio, Aris and Kurniaty, Dewi and Isnaeni, Robby Uji Turnitin Building a Sustainable Brand Relationship: Analysis of Brand Functional Value and Customer Emotional Cognition in Using the MyParmad Application. [Kinerja Dosen] (Submitted)
