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Mayasari, Iin and Chrisharyanto, Handrix (2024) The study of customer engagement of local sustainable fashion brands on Instagram content. Manajemen dan Bisnis.
Kurniaty, Dewi and Subagio, Aris and Mayasari, Iin (2022) Analysis of Consumption Behavior and Influencing Factors Toward Organic Foods in the Post Pandemic of COVID-19. Proceedings of the 1st International Colloquium on Accounting and Business. (Submitted)
Mayasari, Iin and Chrisharyanto, Handrix and Wiadi, Iyus and Widjanarko, Adrian Azhar and Abdillah, Willy (2022) Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants. Gadjah Mada International Journal of Business. ISSN 1411-1128
Rokhim, Rofikoh and Mayasari, Iin Analisis Model 4As pada Kesediaan Menggunakan Kredit Usaha Rakyat. Jurnal Kawistara, 8 (1). ISSN 2355-5777
Apriyana, Nurliya and Yuliana, Lingga and Mayasari, Iin Analisis Perilaku dan Perlindungan Konsumen terhadap Kelangkaan Minyak Goreng Di Pasar Domestik. Jurnal Pengabdian Kepada Masyarakat. ISSN 2962-942X
Mayasari, Iin and Widjanarko, Adrian Azhar and Chrisharyanto, Handrix and Wiadi, Iyus and Cempaka, Gilang The Analysis Of Consumer Value In Choosing Local Coffee Shop. https://www.abacademies.org/journals/academy-of-strategic-management-journal-home.html#.
Rokhim, Rofikoh and Mayasari, Iin and Wulandari, Permata and Chrisharyanto, Handrix Analysis Of The Extrinsic And Intrinsic Aspects Of The Technology Acceptance Model Associated With The Learning Management System During The COVID-19 Pandemic. VINE Journal of Information and Knowledge Management Systems.
Mayasari, Iin The Creating of Ethical Work Climate & The Role for Influencing Work Attitude. Jurnal Paramadina, 5 (3). ISSN 1412-0755
Mayasari, Iin and Wulandari, Devi and Maharani, Anita and Wiadi, Iyus Determinants Of Ethical Behavior:An Empirical Study Of Implementing Marketing Strategies. Development Research Of Management (Derema), 8 (1). ISSN 1907-0853
Mayasari, Iin Explaining The Dark Side of Consumer Behavior: The Piracy Case of Internet Music Downloading. Jurnal Paramadina, 6 (2). ISSN 1412-0755
Mayasari, Iin Explaining The Dark Side of Consumer Behavior: The Piracy Case of Internet Music Downloading. Jurnal Paramadina, 6 (2). ISSN 1412-0755
Mayasari, Iin and Hendrowati, Retno and Sofia, Asriana Issa and Wiadi, Iyus Implementation of E-Government Through Implementation of Technology Acceptance Model. Jurnal Aplikasi Manajemen, 15 (4). ISSN 2302-6332
Mayasari, Iin and Kertamuda, Fatchiah E and Chrisharyanto, Handrix and Arham, Mochammad Rivee The Implementation of Leverage Secondary Association through Stakeholder Approach in Reinforcing Brand Knowledge: The Case Study of Wanderlust, Local Tourism Agent, Indonesia. International Journal of Business Economics (IJBE).
Risza, Handi and Mayasari, Iin and Adi, Hendrawan Krisna and Wiadi, Iyus and Handini, Retno Sri and Driarkoro, Ritzka Yauma Putri The Implementation of the Environmental, Social, and Governance Program to Support the Business Sustainability: A Case Study of Indonesian Companies. https://www.atlantis-press.com/proceedings/insyma-23/125992105. ISSN 2352-5428
Handini, Retno Sri and Mayasari, Iin The Implementation of the Stakeholder Perspective to Support Sustainability Activities and the Enabling Factors. Jurnal Paramadina, 1 (2). ISSN 1412-0755
Dwianto, Agung Surya and Mayasari, Iin and Kurniaty, Dewi and Risza, Handi and Helmi, M. Fachrizal and Jaleni, Abdul Qodir Integrity Branding for Business Sustainability: The Case of Blue Bird Taxi. Universiti Teknologi MARA.
Rokhim, Rofikoh and Mayasari, Iin and Putri, Niken Iwani Surya Kajian Konseptual Perilaku Hedonis: Perspektif Experiential, Perspektif Epistemik, dan Perspektif Religi. Jurnal Aplikasi Manajemen, 13 (3). ISSN ISSN
Syahlani, S.P and Haryadi, F.T and Setyawan, A.A. and Mayasari, Iin and Dewi, N.M.A.K and Qui, N.H Key Driver of Repurchase Intention in the Poultry Farming Input Market in Indonesia. Tropical Animal Science Journal. ISSN 2615-787X
Mayasari, Iin Managing Career Plateu Professionally in Organization Setting. Journal of Human Capital Bakrie Scholl of Management, 1 (2). ISSN 1979-8081
Purnama, Diki Gita and Mayasari, Iin and Nindyati, Ayu Dwi Mobile Marketing: Pengaruh Aspek Kepercayaan Diri, Kepercayaan Institusi dan Kontrol Diri Pengguna. Jurnal Paramadina, 13 (1). pp. 1401-1429. ISSN 1412-0755
Mayasari, Iin and Rahmania, Tia and Cempaka, Gilang and Subagio, Aris and Driarkoro, Ritzka Yauma Putri Monitoring Dan Evaluasi Program Merdeka Belajar Kampus Merdeka Sebagai Peningkatan Kualitas Pendidikan di Tingkat Fakultas: Studi Pada Universitas Paramadina. Jurnal Manajemen dan Bisnis Madani. (Submitted)
Mayasari, Iin and Chrisharyanto, Handrix Motivational Factors of Collaborative Consumption in The Era of Sharing Economy. Gadjah Mada International Journal of Business. ISSN 1141-1128
Mayasari, Iin Narrow Measurement Of Personality Construct. Jurnal Ilmiah Psikologi Inquiry. ISSN 1979-7273
Mayasari, Iin Need for Uniqueness: Konsep Teoritis, Konteks Sosial dan Dilema Pengukuran dalam Ilmu Perilaku Konsumen. Jurnal Ilmiah Psikologi Inquiry, 2 (1). ISSN 1979-7273
Mayasari, Iin and Purnama, Diki Gita Orientasi Berbasis Pada Manajemen Pengetahuan: Imbas pada Peningkatan Kinerja. Journal of Human Capital, 2 (2). ISSN 1979-8180
Mayasari, Iin Pemilihan Bentuk Fungsi Empiris: Studi Kasus Penentu Kinerja Perusahaan Ditinjau dari Aspek Pemasaran dan Operasi. Jurnal Karisma. ISSN 1978-404x
Mayasari, Iin and Maharani, Anita and Wiadi, Iyus and Pramono, Rini Penerapan Nilai Integritas dan Perspektif Gender dalam Perilaku Beretika. Jurnal Bisnis dan Ekonomi-Kinerja,, 16 (2). pp. 153-179. ISSN 0853-6627
Naomi, Prima and Mayasari, Iin Pengaruh Kontrol Diri Terhadap Perilaku Pembelian Kompulsif. Telaah Bisnis, 9 (2). ISSN 1411-6375
Wulandari, Devi and Mayasari, Iin Peranan Kepribadian dalam Perilaku Menyimpang di Dunia Kerja. Jurnal Paramadina, 6 (2). ISSN 1412-0755
Mayasari, Iin The Perspectives to Understand Social Marketing as an Approach in Influencing Consumer Behavior for Good. Gadjah Mada International Journal of Business.
Mayasari, Iin and Wiadi, Iyus Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions. Asean Marketing Journal by http://journal.ui.ac.id/index.php/amj. ISSN e-ISSN 2356-2242
Rokhim, Rofikoh and Wulandari, Permata and Mayasari, Iin Small Medium Enterprises Technology Acceptance Model : A Conceptual Review. International Journal of Business and Society.
Rokhim, Rofikoh and Mayasari, Iin and Wulandari, Permata The factors that influence small and medium enterprises’ intention to adopt the government credit program. Journal of Research in Marketing and Entrepreneurship.
Soefijanto, Totok A and Kertamuda, Fatchiah E and Nindyati, Ayu Dwi and Wiadi, Iyus and Maharani, Anita and Chrisharyanto, Handrix and Herdiansyah, Haris and Mayasari, Iin (2021) Metode Penelitian Ilmiah : Pendekatan Teori dan Implikasi. In: Metode Penelitian Ilmiah : Pendekatan Teori dan Implikasi. PT. Rajawali Buana Pustaka.
Mayasari, Iin and Wiadi, Iyus and Chrisharyanto, Handrix (2018) Studi kasus kemitraan : Perspektif Bisnis dan Sosial : Studi Kemitraan Tempo.co. : Keberlangsungan Bisnis Dimasa Depan. In: Studi kasus kemitraan : Perspektif Bisnis dan Sosial : Studi Kemitraan Tempo.co. : Keberlangsungan Bisnis Dimasa Depan. Universitas Paramadina. ISBN 978-979-772-063-6
Mayasari, Iin and Chrisharyanto, Handrix and Rahmania, Tia Integritas: Konsep dan Praktik Dalam Bisnis (Chapter: Integritas Dalam Tataran Konsep dan Dimensi). In: Integritas: Konsep dan Praktik Dalam Bisnis. PT. RAJAWALI BUANA PUSTAKA.
Mayasari, Iin and Chrisharyanto, Handrix and Rahmania, Tia and Ahmad, Azmy and Idris, Handi Risza and A. Wijanarko, Adrian and Wiadi, Iyus and Subhi, Mohammad and Dyah, Ayoeningsih and Cempaka, Gilang Integritas: Konsep dan Praktik dalam Bisnis. In: Integritas: Konsep dan Praktik dalam Bisnis. PT Rajawali Buana Pusaka.
Maharani, Anita and Mayasari, Iin and Wiadi, Iyus and Hendrowati, Retno and Sudarmanti, Rini Judul Buku : Growing Inclusive Markets: Indonesia Cases Volume 2 Part 1 Judul Chapter : PT TRAKINDO UTAMA’S CONCERNS ABOUT PROMOTING EDUCATION IN INDONESIA. In: Growing Inclusive Markets: Indonesia Cases Volume 2 Part 1. Indonesia Global Compat Network. ISBN 978-602-98222-0-5
Mayasari, Iin Metode Kasus dan Kasus-kasus Manajemen Perusahaan Indonesia Seri 1 - Blitzmegaplex Mengejar 21 Cineplex (2006-2012). In: Metode Kasus dan Kasus-kasus Manajemen Perusahaan Indonesia Seri 1. Salemba Empat. ISBN 978-979-061-391-1
Kurniaty, Dewi and Dwianto, Agung Surya and Risza, Handi and Mayasari, Iin and Chrisharyanto, Handrix and Naomi, Prima and Apriyana, Nurliya and Azmy, Ahmad and Widjanarko, Adrian Azhar and Wiadi, Iyus (2023) Maju Bareng, Berdaya Bareng Cara Jakarta Membangun Kolaborasi UMKM yang Terintegrasi. Project Report. PT Raja Grafindo Persada.
Dwianto, Agung Surya and Mayasari, Iin and Kurniaty, Dewi and Adi, Hendrawan Krisna (2022) CORE COMPETENCIES AND BUSINESS PERFROMANCE SUPPORTING BUSINESS RESILIENCE: LITERATUR STUDY ON THE CASE OF START-UP BUSINESS FAILURE IN INDONESIA. Project Report. Universitas Paramadina.
Wiadi, Iyus and Adi, Hendrawan Krisna and Mayasari, Iin and Handini, Retno Sri (2022) The Perspective of Holistic Marketing in Supporting the Sustainability of The Banking Industry Post-Pandemic: The Case Study of a State-Owned Enterprise of The Indonesian Banking Industry. Project Report. Universitas Paramadina.
Mayasari, Iin and Widjanarko, Adrian Azhar and Risza, Handi and Kurniaty, Dewi and Apriyana, Nurliya and Wiadi, Iyus and Chadijah, Chadijah (2020) Branding Konsep dan Studi Merek Lokal. Working Paper. Universitas Paramadina.
Mayasari, Iin and Chris Haryanto, Handrix and Abdillah, Willy and Wiadi, Iyus and A. Wijanarko, Adrian (2020) A QUANTITATIVE INVESTIGATION ON UNDERSTANDING CONSUMER BEHAVIOR REGARDING COUNTERFEIT LUXURY BRANDS OF FASHION IN INDONESIA. Documentation. Universitas Paramadina.
Mayasari, Iin and Chrisharyanto, Handrix and Abdillah, Willy and Widjanarko, Adrian Azhar and Wiadi, Iyus (2020) A Quantitative Investigation On Understanding Consumer Behavior Regarding Counterfeit Luxury Brands Of Fashion In Indonesia. Project Report. Universitas Paramadina.
Wulandari, Permata and Mayasari, Iin and Pinagara, Fajar Ayu ANALISIS ADOPSI NASABAH TERHADAP RENCANA PENGAPLIKASIAN TEKNOLOGI FINANSIAL URUN DANA (CROWDFUNDING) OLEH PERBANKAN SYARIAH. Project Report. Universitas Paramadina.
Rokhim, Rofikoh and Mayasari, Iin and Destiana, Putri Mega Analisis Pembuatan Keputusan Pelaku Mikro Terhadap Penggunaan Produk Kredit Usaha Rakyat. Project Report. Universitas Paramadina.
Rokhim, Rofikoh and Mayasari, Iin and Desiana, Putri Mega Analisis Pembuatan Keputusan Pelaku Usaha Mikro Terhadap Penggunaan Produk Kredit Usaha Rakyat (Batch 2). Project Report. Universitas Paramadina.
Kurniaty, Dewi and Subagio, Aris and Mayasari, Iin Analysis of Consumption Behavior and Influencing Factors Toward Organic Foods in the Post Pandemic of COVID-19. Project Report. Universitas Paramadina.
Mayasari, Iin and Chrisharyanto, Handrix The Challenges of Human Resource Practice of Banking Employees During Covid-19 Quarantine. Project Report. Universitas Paramadina.
Mayasari, Iin Crowfunding : Bentuk Perantara Yang Berorientasi Sosial Dengan Mengutamakan Kepentingan Semua Pemangku Kepentingan. Project Report. Universitas Paramadina.
Mayasari, Iin and Rokhim, Rofikoh and Wulandari, Permata Customer Relation Management Of Financial Service Provider For People Entrepreneurship Credit In Indonesia. Project Report. Universitas Paramadina.
Mayasari, Iin and Iksan, Muhammad and Jazuli, M Rosyid Evaluasi Pelaksanaan Program Improving Ministries And Agencies Website For Budget Transparency (Images). Project Report. Universitas Paramadina.
Risza, Handi and Mayasari, Iin and Widjanarko, Adrian Azhar and Wiadi, Iyus and Azmy, Ahmad The Holistic Perspectives in Covid-19 Impact Analysis: Macro Analysis, Organizational Management, Marketing & Consumer Behaviour. Project Report. Universitas Paramadina.
Mayasari, Iin and Rokhim, Rofikoh and Wulandari, Permata Is Brand Management Important to SMEs Product? A Qualitative Investigation in the Context of Indonesia Small Enterprise Environment. Project Report. Universitas Paramadina.
Umam, Ahmad Khoirul and Chrisharyanto, Handrix and Mayasari, Iin and Naomi, Prima Judul Buku : Growing Inclusive Markets: Indonesia Cases Volume 2 Part 1 Judul Chapter : Greening The Serambi Mekah In Tsunami Aftermath. Other. Indonesia Global Compat Network.
Djarmmesta, Basu Swastha and Mayasari, Iin and Budiarto, Andik Cahyanto KEPEMIMPINAN DALAM MENDUKUNG INOVASI UNTUK KEBERLANJUTAN ORGANISASI PADA ERA DISRUPTIF:STUDI KASUS PT PUPUK KALIMANTAN TIMUR. Project Report. Universitas Paramadina.
Mayasari, Iin and Maharani, Anita and Sudarmanti, Rini and Hendrowati, Retno and Wiadi, Iyus Kepedulian PT Trakindo Utama dalam Memajukan Pendidikan di Indonesia. Project Report. Universitas Paramadina.
Widjanarko, Adrian Azhar and Mayasari, Iin and Chrisharyanto, Handrix and Dwianto, Agung Surya and Kurniaty, Dewi and Risza, Handi and Wiadi, Iyus Leadership Integrity Measurement : One Of The Pillars For Supporting Business Resilience. Project Report. Universitas Paramadina.
Mayasari, Iin and Umam, Ahmad Khoirul and Naomi, Prima and Chrisharyanto, Handrix Menghijaukan Serambi Mekah Pasca Tsunami. Project Report. Universitas Paramadina.
Mayasari, Iin Model Penerimaan Teknologi Karyawan Perbankan Terhadap Sistem Work From Home. Project Report. Universitas Paramadina.
Mayasari, Iin and Wiadi, Iyus Optimalisasi Peran Jasa Pelayanan Pabrik-Pupuk Kalimantan Timur sebagai Strategic Business Unit dalam Menguatkan Portofolio Bisnis. Documentation. Universitas Paramadina.
Mayasari, Iin and Wiadi, Iyus and Rahmania, Tia and Naomi, Prima and Hendrowati, Retno Partnership for Sustainable Business: “The Case of Nestlé and Dairy Farmers in East Java, Indonesia”. Project Report. Universitas Paramadina.
Mayasari, Iin and Wiadi, Iyus and Rahmania, Tia and Naomi, Prima and Hendrowati, Retno Partnership for Sustainable Business: “The Case of Nestlé and Dairy Farmers in East Java, Indonesia”. Project Report. Universitas Paramadina.
Nindyati, Ayu Dwi and Mayasari, Iin and Wahyuti, Tri and Siradj, Fuad Mahbub Pendekatan Eclectic Pola Kemitraan Usaha Besar dengan Usaha Kecil dari Perspektif Psikologi, Sosiologi, Manajemen dan Komunikasi. Project Report. Universitas Paramadina.
Hendrowati, Retno and Mayasari, Iin and Wiadi, Iyus and Sofia, Asriana Issa and Nurlita, Vina Penerapan E-Goverment Pemerintah Kota Bogor : Adopsi Pengguna Untuk Mendukung Terciptanya Smart Goverment. Project Report. Universitas Paramadina.
Widjanarko, Adrian Azhar and Mayasari, Iin and Chrisharyanto, Handrix Pengembangan Pengukuran Integritas Kepemimpinan. Project Report. Universitas Paramadina.
Mayasari, Iin and Naomi, Prima and Chrisharyanto, Handrix Review Sistematis Konsep Perilaku Konsumen Muslim : Analisis Bibliometric Untuk Membanung Road Map Penelitian Di Masa Yang Akan Datang. Project Report. Universitas Paramadina.
Mayasari, Iin STUDI KASUS: Manajemen Bus Rapid Transit. Project Report. Universitas Paramadina.
Widjanarko, Adrian Azhar and Mayasari, Iin Social Mapping Kecamatan Pasir Sakti Desa Mekarsari Lampung Timur. Project Report. Universitas Paramadina, Jakarta. (Unpublished)
Naomi, Prima and Mayasari, Iin and Wiadi, Iyus Studi Kasus : Pelaksanaan Program Creating Shared Value (CSV) Netle Pada Petani Kopi Di Lampung. Project Report. Universitas Paramadina.
Mayasari, Iin and Kertamuda, Fatchiah E Studi Kasus : Studi Kemitraan PT Pos Logistik Indonesia: Menuju Keberlangsungan Usaha Sebagai Strategic Business Unit. Project Report. Universitas Paramadina.
Mayasari, Iin and Wiadi, Iyus and Chrisharyanto, Handrix Studi Kasus : Studi Kemitraan Tempo.co : Keberlangsungan Bisnis di Masa Depan. Project Report. Universitas Paramadina.
Dharmmesta, Basu Swastha and Mayasari, Iin and Budiarto, Andik Cahyanto Studi Kasus Kepemimpinan Dalam Mendukung Inovasi Untuk Keberlanjutan Organisasi Pada Era Disruptif Studi Kasus PT Pupuk Kalimantan Timur. Project Report. Universitas Paramadina.
Mayasari, Iin and Wiadi, Iyus The Study of Small and Medium Enterprise (SME): Challenges and Bank Relationship. Project Report. Universitas Paramadina, Jakarta. (Unpublished)
Mayasari, Iin The Study of Small and Medium Enterprise (SME): Challenges and Bank Relationship. Project Report. Universitas Paramadina.
Swastha Dharmamesta, Basu and Mayasari, Iin and Aji Aritejo, Bayu and Noegroho, Parwanto TRANSFORMASI ADHI KARYA: DINAMIKA DAN KESIAPAN DALAM SETIAP PERJALANAN. Project Report. Universitas Paramadina, Jakarta.
Mayasari, Iin and Rokhim, Rofikoh and Wulandari, Permata Understanding the intention to adopt the people entrepreneurship credit in Central Java, Indonesia. Project Report. Universitas Paramadina.
Mayasari, Iin and Chrisharyanto, Handrix The elements of brand anthropomorphism: Qualitative investigation into brand locals amongst young adult. Project Report. Universitas Paramadina.
Mayasari, Iin and Chrisharyanto, Handrix A qualitative investigation on millennial consumer behavior in analyzing motivation, lifestyle, and consumer decision- making during the Covid-19 Pandemic. Project Report. Universitas Paramadina.
Risza, Handi and Mayasari, Iin and Adi, Hendrawan Krisna and Wiadi, Iyus and Handini, Retno Sri and Driarkoro, Ritzka Yauma Putri (2023) The Implementation of the Environmental, Social, and Governance Program to Support the Business Sustainability: A Case Study of Indonesian Companies. In: Proceedings of the 20th International Symposium on Management (INSYMA 2023).
Mayasari, Iin and Chrisharyanto, Handrix (2021) A qualitative investigation on millennial consumer behavior in analyzing motivation, lifestyle, and consumer decision-making during the Covid-19 Pandemic. In: The 4th International Conference on Accounting Research and Education (iCARE2021).
Rokhim, Rofikoh and Mayasari, Iin and Wulandari, Permata (2021) Customer relation management of financial service provider for people entrepreneurship credit sustainability in Indonesia. In: IOP Conference Series: Earth and Environmental Science.
Rokhim, Rofikoh and Mayasari, Iin and Wulandari, Permata (2021) Is Brand Management Important to SMEs Product Sustainability? A Qualitative Investigation in the Context of Indonesia Small Enterprise Environment. In: IOP Conference Series : Earth and Environmental Sciences.
Rokhim, Rofikoh and Wulandari, Permata and Mayasari, Iin (2020) Customer relation management of financial service provider for people entrepreneurship credit sustainability in Indonesia. In: IOP Conference Series: Earth and Environmental Science.
Putri, Niken Iwani Surya and Mayasari, Iin and Wulandari, Permata (2014) ETHICAL WORK CLIMATE IN ORGANIZATION: EFFECT ON ROLE AMBIGUITY, JOB SATISFACTION, ORGANIZATIONAL CITIZENSHIP BEHAVIOR, AND TURNOVER INTENTION. In: THE 9th INTERNATIONAL CONFERENCE ON BUSINESS AND MANAGEMENT RESEARCH.
Mayasari, Iin and Wiadi, Iyus and Maharani, Anita (2013) The Relationship Management of Franchisor and Franchisee Case Study: Inul Vizta and Alfamart. In: The 8th International Conference on Business and Management Research.
Mayasari, Iin (2013) Integrative Understanding of Sustainability Development Orientation in Business Strategy Based on the Stakeholder Perspectives. In: The 1st Annual International Scholar Conference in Taiwan.
Mayasari, Iin (2012) The Multi Perspectives of Consumer Behavior on Online Purchase Behavior. In: e-Case e-Tech International Conference.
Mayasari, Iin (2011) An Exploratory Study of Recognizing Social Marketing in Business Practices to Achieve Better Performance in Challenging. In: The 6th International Conference on Business and Management Research.
Mayasari, Iin (2010) Study of Determinans For The Choice Between Islamic Brand and Non-Islamic Brand : The Case of Banking Industry. In: 1st International Conference on Islamic Marketing and Branding Exploring Issues and Challenges.
Mayasari, Iin (2009) Success Factors of Place Marketing: Managing Tourism Crisis. In: The 6Th Ubaya International Annual Symposium on Management.
Mayasari, Iin Prosiding Orasi Ilmiah dan Call For Paper Dies Natalis Universitas Paramadina ke-24. In: Dies Natalis Universitas Paramadina.
Mayasari, Iin The Title: Strengthening the Relationship of Franchisor and Franchisee on Value in Use, Investment Risk, Conflict Management, Trust, Commitment, and Relationship Satisfaction: Study Case of Local Franchise in Jakarta. In: The 7th lnternational Conference on Business and Management Research.
Mayasari, Iin and Kurniaty, Dewi and Apriyana, Nurliya and Mudrika, Siti (2024) Keragaman Konsep Brand & Pengukuran : Memahami Berbagai Konsep Brand dan Pengukuran. Rajawali Pers.
Mayasari, Iin and Kurniaty, Dewi and Apriyana, Nurliya and Mudrika, Siti (2024) Keragaman Konsep Brand dan Pengukuran. PT RAJAGRAFINDO PERSADA.
Mayasari, Iin and Widjanarko, Adrian Azhar and Risza, Handi and Kurniaty, Dewi and Apriyana, Nurliya and Wiadi, Iyus and Chadijah, Chadijah (2020) Branding Konsep dan Studi Merek Lokal. Universitas Paramadina.
Umam, Ahmad Khoirul and Mayasari, Iin and Wijanarko, Adrian Azhar and Radhiansyah, Emil and Annas, Faris Budiman and Siraj, Fuad Mahbub and Idris, Handi Risza and Chrisharyanto, Handrix and Hendrowati, Retno and Idris, Ika Karlina (2020) Tantangan Integritas Bisnis Tambang di Indonesia. Universitas Paramadina, Jakarta.
Mayasari, Iin and Kurniaty, Dewi (2019) Manajemen Pemasaran : Teori dan Isu Terkini. Universitas Paramadina.
Naomi, Prima and Risza, Handi and Wahid, Hery Aslam and Kertamuda, Fatchiah E and Mayasari, Iin and Nindyati, Ayu Dwi and Haryanto, Handrix Chris and Prabawaningtyas, Shiskha and Widjanarko, Adrian Azhar and Hendrowati, Retno and Werdhaningsih, Hendriana and Sofia, Asriana Issa and Alfikalia, Alfikalia and Rahmania, Tia and Cempaka, Gilang (2018) Studi Kasus Kemitraan : Perspektif Bisnis dan Sosial. Universitas Paramadina, Jakarta.
Mayasari, Iin and Naomi, Prima and Awwaliyah, Intan Nurul and Pratiwi, Ari and Kertamuda, Fatchiah E and Nindyati, Ayu Dwi and Iksan, Muhammad and Aji, Ardi and Rosdiana, Dian and Wiadi, Iyus and Santosa, Bima Priya and Werdhaningsih, Hendriana and Siradj, Fuad Mahbub (2017) Bunga Rampai Kemitraan : Pembangunan Berkelanjutan. Universitas Paramadina, Jakarta.
Mayasari, Iin (2014) Perilaku Hedonis: Perspektif Teoretis dan Praktis. nulis.com.
Mayasari, Iin and Wijanarko, Adrian Azhar and Risza, Handi and Kurniaty, Dewi and Apriyana, Nurliya and Wiadi, Iyus and Chadijah, Chadijah Branding Konsep dan Studi Merek Lokal. Universitas Paramadina.
Rokhim, Rofikoh and Mayasari, Iin and Wulandari, Permata and Kurniaty, Dewi Dampak Covid-19 Dalam Dinamika Organisasi. Pustaka Tunggal. ISBN 978-623-6823-13-2
Mayasari, Iin and Wiadi, Iyus and Risza, Handi and Widjanarko, Adrian Azhar and kurniaty, Dewi and Pratama, Aditya and Ayu Kinasih, Maryke and Herdiana, Herdiana and Azis Mualim, Ibnu and Fatikha, Maulida and Gita Pradika, Annisya and Perdana, Indah and Aqsal, Andi Isu-Isu Manajemen Kontemporer Terkini Konteks Indonesia. Universitas Paramadina, Jakarta. ISBN 97897977720643
Rokhim, Rofikoh and Mayasari, Iin and Wulandari, Permata Kredit Usaha Rakyat Tinjauan Kebijakan dan Implementasi. UI Publishing Anggota IKAPI & APPTI, Jakarta. ISBN 978-979-456-919-1
Mayasari, Iin and Kurniaty, Dewi Manajemen Pemasaran (Teori dan Isu Terkini). Universitas Paramadina, Jakarta. ISBN 9789797720643
Mayasari, Iin (2007) Pengaruh Aspek Internal Konsumen Pada Perilaku Pencarian Variasi Merek dan Imbasnya Pada Loyalitas Kesikapan. Doctoral thesis, Universitas Gadjah Mada.
Mayasari, Iin (2001) The Determinants Of Project Success. Masters thesis, Universitas Gadjah Mada.
Iin Mayasari, Handrix Chris Haryanto dkk (2021) Integritas: Konsep Dan Praktik Dalam Bisnis (Chapter : Integritas Dalam Tataran Konsep dan Dimensi). 000316019.
Iin Mayasari, Adrian Widjanarko dkk (2020) Branding Konsep Dan Studi Merek Lokal. 000214323.
Iin Mayasari (2020) Trend Perilaku Konsumen Konteks Indonesia. 000204358.
Ahmad Khoirul Umam, Iin Mayasari dkk (2020) Tantangan Integritas Bisnis Tambang Di Indonesia. 000259647.
Iin Mayasari (2020) Isu-Isu Manajemen. 000207864.
Iin Mayasari (2020) HKI - Isu-Isu Manajemen. 000207864.
Iin Mayasari, Dewi Kurniaty (2019) Manajemen Pemasaran (Teori Dan Isu Terkini). 000163340.
Iin Mayasari (2019) Studi Kemitraan Tempo Co. : Keberlangsungan Bisnis Di Masa Depan. 000155663.
Studi Kasus Kemitraan (2019) Studi Kasus Kemitraan: Perspektif Bisnis dan Sosial. 000155663.
Iin Mayasari (2019) Bunga Rampai Kemitraan Judul Chapter : Pembangunan Berkelanjutan. 000152694.
Iin Mayasari (2014) Perilaku Hedonis: Pandangan Teoretis dan Praktis. EC00201704230.
Iin Mayasari (2013) Kumpulan Tulisan: Pemasaran dan Perilaku Konsumen dalam Konteks Praktis1. EC00201704229.
Iin Mayasari (2012) Manajemen Pemasaran. EC00201704231.
Risza, Handi and Mayasari, Iin and Adi, Hendrawan Krisna and Wiadi, Iyus and Handini, Retno Sri and Driarkoro, Ritzka Yauma Putri Bukti Turnitin : The Implementation of the Environmental, Social, and Governance Program to Support the Business Sustainability: A Case Study of Indonesian Companies. [Kinerja Dosen]
Mayasari, Iin and Chrisharyanto, Handrix Bukti turnitin : A qualitative investigation on millennial consumer behavior in analyzing motivation, lifestyle, and consumer decision-making during the Covid-19 Pandemic. [Kinerja Dosen]
Mayasari, Iin Cover prosiding-sertifikat-artikel - The Title: Strengthening the Relationship of Franchisor and Franchisee on Value in Use, Investment Risk, Conflict Management, Trust, Commitment, and Relationship Satisfaction: Study Case of Local Franchise in Jakarta. [Kinerja Dosen]
Mayasari, Iin and Chrisharyanto, Handrix and Hutagaol, Olivia Deliani and Ramadhan, Adam Rizky and Amir, Iwan Examining The Role Of Social Media Marketing On Brand Love And Its Impact On Brand Centrality: The Study Of Local Fashion Brands For The Millennials. [Kinerja Dosen]
Syahlani, S.P and Haryadi, F.T and Setyawan, A.A. and Mayasari, Iin and Dewi, N.M.A.K and Qui, N.H Hasil Turnitin - Key Driver of Repurchase Intention in the Poultry Farming Input Market in Indonesia. [Kinerja Dosen]
Mayasari, Iin and Chrisharyanto, Handrix Hasil Turnitin - Motivational Factors of Collaborative Consumption in The Era of Sharing Economy. [Kinerja Dosen]
Mayasari, Iin Hasil Turnitin - The Title: Strengthening the Relationship of Franchisor and Franchisee on Value in Use, Investment Risk, Conflict Management, Trust, Commitment, and Relationship Satisfaction: Study Case of Local Franchise in Jakarta. [Kinerja Dosen]
Mayasari, Iin Hasil Turnitin : An Exploratory Study of Recognizing Social Marketing in Business Practices to Achieve Better Performance in Challenging. [Kinerja Dosen]
Rokhim, Rofikoh and Mayasari, Iin and Wulandari, Permata Hasil Turnitin : Customer relation management of financial service provider for people entrepreneurship credit sustainability in Indonesia. [Kinerja Dosen]
Putri, Niken Iwani Surya and Mayasari, Iin and Wulandari, Permata Hasil Turnitin : ETHICAL WORK CLIMATE IN ORGANIZATION: EFFECT ON ROLE AMBIGUITY, JOB SATISFACTION, ORGANIZATIONAL CITIZENSHIP BEHAVIOR, AND TURNOVER INTENTION. In: THE 9th INTERNATIONAL CONFERENCE ON BUSINESS AND MANAGEMENT RESEARCH. [Kinerja Dosen]
Mayasari, Iin Hasil Turnitin : Integrative Understanding of Sustainability Development Orientation in Business Strategy Based on the Stakeholder Perspectives. [Kinerja Dosen]
Dwianto, Agung Surya and Mayasari, Iin and Kurniaty, Dewi and Risza, Handi and Helmi, M. Fachrizal and Jaleni, Abdul Qodir Hasil Turnitin : Integrity Branding for Business Sustainability: The Case of Blue Bird Taxi. [Kinerja Dosen]
Rokhim, Rofikoh and Mayasari, Iin and Wulandari, Permata Hasil Turnitin : Is Brand Management Important to SMEs Product Sustainability? A Qualitative Investigation in the Context of Indonesia Small Enterprise Environment. [Kinerja Dosen]
Widjanarko, Adrian Azhar and Mayasari, Iin and Chrisharyanto, Handrix and Dwianto, Agung Surya and Kurniaty, Dewi and Risza, Handi and Wiadi, Iyus Hasil Turnitin : LEADERSHIP INTEGRITY MEASUREMENT: ONE OF THE PILLARS FOR SUPPORTING BUSINESS RESILIENCE. [Kinerja Dosen]
Mayasari, Iin Hasil Turnitin : Study of Determinans For The Choice Between Islamic Brand and Non-Islamic Brand : The Case of Banking Industry. [Kinerja Dosen]
Risza, Handi and Mayasari, Iin and Adi, Hendrawan Krisna and Wiadi, Iyus and Handini, Retno Sri and Driarkoro, Ritzka Yauma Putri Hasil Turnitin : The Implementation of the Environmental, Social, and Governance Program to Support the Business Sustainability: A Case Study of Indonesian Companies. [Kinerja Dosen]
Mayasari, Iin Hasil Turnitin : The Multi Perspectives of Consumer Behavior on Online Purchase Behavior. [Kinerja Dosen]
Mayasari, Iin and Wiadi, Iyus and Maharani, Anita Hasil Turnitin : The Relationship Management of Franchisor and Franchisee Case Study: Inul Vizta and Alfamart. [Kinerja Dosen]
Mayasari, Iin and Chrisharyanto, Handrix and Wiadi, Iyus and Widjanarko, Adrian Azhar and Abdillah, Willy Hasil turnitin - Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants. [Kinerja Dosen]
Mayasari, Iin and Chrisharyanto, Handrix Hasil turnitin - Motivational Factors of Collaborative Consumption in The Era of Sharing Economy. [Kinerja Dosen]
Mayasari, Iin and Wiadi, Iyus Hasil turnitin - Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions. [Kinerja Dosen]
Rokhim, Rofikoh and Wulandari, Permata and Mayasari, Iin Hasil turnitin - Small Medium Enterprises Technology Acceptance Model : A Conceptual Review. [Kinerja Dosen]
Mayasari, Iin and Widjanarko, Adrian Azhar and Chrisharyanto, Handrix and Wiadi, Iyus and Cempaka, Gilang Hasil turnitin - The Analysis Of Consumer Value In Choosing Local Coffee Shop. [Kinerja Dosen]
Mayasari, Iin and Haryanto, Handrix Chris Hasil turnitin - The Elements of Brand Anthropomorphism: Qualitative Investigation Into Local Brands Amongst Young Adult Consumers. [Kinerja Dosen]
Mayasari, Iin and Kertamuda, Fatchiah E and Chrisharyanto, Handrix and Arham, Mochammad Rivee Hasil turnitin - The Implementation of Leverage Secondary Association through Stakeholder Approach in Reinforcing Brand Knowledge: The Case Study of Wanderlust, Local Tourism Agent, Indonesia. [Kinerja Dosen]
Rokhim, Rofikoh and Mayasari, Iin and Wulandari, Permata Hasil turnitin - The factors that influence small and medium enterprises’ intention to adopt the government credit program. [Kinerja Dosen]
Rokhim, Rofikoh and Mayasari, Iin and Wulandari, Permata and Chrisharyanto, Handrix Hasil turnitin - VJIKMS Analysis Of The Extrinsic And Intrinsic Aspects Of The Technology Acceptance Model Associated With The Learning Management System During The COVID-19 Pandemic. [Kinerja Dosen]
Mayasari, Iin Uji Turnitin-The Perspectives to Understand Social Marketing as an Approach in Influencing Consumer Behavior for Good. [Kinerja Dosen]
Wiadi, Iyus and Haryanto, Handrix Chris and Mayasari, Iin (2022) PERILAKU KONSUMSI PRO LINGKUNGAN PADA GENERASI X, Y DAN Z. Universitas Paramadina. (Unpublished)
