Analysis of Consumption Behavior and Influencing Factors Toward Organic Foods in the Post Pandemic of COVID-19

Kurniaty, Dewi and Subagio, Aris and Mayasari, Iin (2022) Analysis of Consumption Behavior and Influencing Factors Toward Organic Foods in the Post Pandemic of COVID-19. Proceedings of the 1st International Colloquium on Accounting and Business. (Submitted)

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Abstract

The COVID-19 pandemic has changed people's consumption behavior. Safety and hygiene of the products consumed become essential issues that are increasing amid the uncertainty of the virus outbreak that threatens consumers' and their families' health. The influencing factors of consumers' purchase intentions, such as the consumer's attributes, internal attributes of products, and external factors of products, impacted consumers' purchase intentions. In this research, four hypotheses raise Hypothesis 1. The higher the household income level is, the more organic products consume; Hypothesis 2. The higher the education level of consumers, the more they understand the COVID-19 virus and the more organic foods they consume; Hypothesis 3. People who have purchased organic foods will increase their purchases after the pandemic; and Hypothesis 4. People who are skeptical about food safety after the pandemic will pay more attention to the safety of organic products and increase their purchases of organic foods. This study uses a quantitative survey method to collect respondents' perceptions of organic foods. Quantitative data analysis will be carried out descriptively through binary logistic regression analysis using SPSS software. This study showed that consumer household characteristics, such as average family income and the consumer's education level, significantly affect the consumption behavior of organic foods in post-pandemic COVID-19 time. On the other side, respondent's awareness of organic foods, which is implemented by the previous consumption behavior of organic foods, also significantly affects the consumption behavior towards the organic foods after the pandemic.

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen-S1
Depositing User:	Mr Aris Subagio
Date Deposited:	06 Jul 2023 07:22
Last Modified:	06 Jul 2023 07:22
URI:	http://repository.paramadina.ac.id/id/eprint/1074

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