Hasil Turnitin : Study of Determinans For The Choice Between Islamic Brand and Non-Islamic Brand : The Case of Banking Industry

Mayasari, Iin Hasil Turnitin : Study of Determinans For The Choice Between Islamic Brand and Non-Islamic Brand : The Case of Banking Industry. [Kinerja Dosen]

Text 6 THE STUDY OF DETERMINANS FOR THE CHOICE (1).pdf Download (286kB)

Abstract

Purpose – This paper aims at determining factor for islamic brand choice and non-islamic brand choice in banking industry. Design/methodology/approach – A survey was used to acquire data from 60 consumers who were customers at both islamic and non-islamic bank users. This study is analyzed with discriminant analysis. Findings – Statistically, this study tests there is no statistical difference between the choice of islamic brand and non-islamic brand.The factors considered in this study are religion, islamic labeling, consumer knowledge, customer service, corporate image, reference group, and the commitment of corporate social responsibility. Research limitations/implications – This study has a limitation. The respondents used in this research consist of the majority of students. It explains that they are students that have a limited capability to choose which of the best bank offering. They argue that both islamic bank and non-islamic bank is indifferent. For further research, the respondent can be a worker who has a previous experience and has an ability to consider bank quality. Practical implications – This is a challenge for banks to continue to develop a strategy that has aspects of differentiation due to the superior aspect of differentiation will be the main choice. Based on respondent feedback, there are a number of services that can be noticed by consumers such as ease of use of technology in banking services, the presence of automatic teller machine, easily accessible and can quickly respond to customer issues. Originality/value – The results showed that the choice between non-Islamic banking and Islamic banking is not distinguished by the variables of Islamic labeling, consumer knowledge, customer service, company image, and religion. Consumer choice on both banks is based on other aspects.

Item Type:	Kinerja Dosen
Subjects:	A General Works > AC Collections. Series. Collected works
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen-S2
Depositing User:	Mrs Iin Mayasari
Date Deposited:	20 Mar 2024 04:28
Last Modified:	20 Mar 2024 04:28
URI:	http://repository.paramadina.ac.id/id/eprint/1589

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