The Relationship Management of Franchisor and Franchisee Case Study: Inul Vizta and Alfamart

Mayasari, Iin and Wiadi, Iyus and Maharani, Anita (2013) The Relationship Management of Franchisor and Franchisee Case Study: Inul Vizta and Alfamart. In: The 8th International Conference on Business and Management Research.

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Abstract

The research discusses the case study of relationship management between franchisor and franchisee. The problem formulation is related to the conflict management, commitment and relationship building, and the strategy development in the future. There are two franchises that become the focus to study, Inul Vizta and Alfamart. The growth of these franchises is increasing and indicated by the emergence of franchise in many cities. Each franchise is analyzed based on the conflict management, consumer commitment, and relationship management. This study uses case study as the qualitative approach. The data collection is carried out by having an interview from the franchisee side. The interview is conducted by inviting the manager or the owner of franchisee side. The results show that the reason to run franchise business is trying to provide better services and to generate more income. The conflict has been managed well so far. Both franchisees have the consumer orientation because they have a lot of competitors. The communication between franchisor and franchisee can be supported by technology such as email or fax. To evaluate the performance of franchisee, there are standard operation procedure and financial reporting. For the future, the franchisee tries to provide better service and to expand the business.

Item Type: Conference or Workshop Item (Paper)
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen-S2
Depositing User: Mrs Iin Mayasari
Date Deposited: 20 Mar 2024 06:57
Last Modified: 05 Apr 2024 06:12
URI: http://repository.paramadina.ac.id/id/eprint/1600

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