Hasil turnitin - The Analysis Of Consumer Value In Choosing Local Coffee Shop

Mayasari, Iin and Widjanarko, Adrian Azhar and Chrisharyanto, Handrix and Wiadi, Iyus and Cempaka, Gilang Hasil turnitin - The Analysis Of Consumer Value In Choosing Local Coffee Shop. [Kinerja Dosen]

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This study aims to analyze the preferences of the local coffee shops. The number of local coffee cafes shows good development. The manager of a local coffee shop shows an interest in developing a business because it also follows increasing consumer preferences in Indonesia related to local coffee consumption. The concepts studied are related to extrinsic and intrinsic consumer values on consumer attitudes. This consumer value refers to the Holbrook typology. The extrinsic value consists of efficiency, service quality, play, and aesthetics, while intrinsic value consists of status, esteem, ethics, and escapism. The attitude of the consumers studied is satisfaction and loyalty. This study also proposes local brand preferences to explain consumer satisfaction.

Item Type: Kinerja Dosen
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen-S2
Depositing User: Mrs Iin Mayasari
Date Deposited: 14 Sep 2022 07:55
Last Modified: 14 Sep 2022 07:55
URI: http://repository.paramadina.ac.id/id/eprint/501

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