Determinants Of Ethical Behavior:An Empirical Study Of Implementing Marketing Strategies

Mayasari, Iin and Wulandari, Devi and Maharani, Anita and Wiadi, Iyus Determinants Of Ethical Behavior:An Empirical Study Of Implementing Marketing Strategies. Development Research Of Management (Derema), 8 (1). ISSN 1907-0853

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This study aims to examine empirically the determinants of ethical behavior concerning the marketing strategies. Marketing strategies have to be implemented based on rule of conduct. It means that organization in delivering an exchange process to customers has to comply with duties and responsibilities. Marketing professionals have a responsibility to treat their organizations’ customers fairly by giving their rights. This can be accomplished if there are supporting factors to sustain ethical behavior of individuals. The result of the study suggest that moral judgment and ethics code are the determinants factors of ethical behaviors. This study is analyzed with multiple regression and use 58 respondents of working in both state owned enterprise and private enterprise in Jakarta that deliver product and services to customers.

Item Type: Article
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen-S2
Depositing User: Mrs Iin Mayasari
Date Deposited: 19 Sep 2022 01:31
Last Modified: 19 Sep 2022 01:31

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