Need for Uniqueness: Konsep Teoritis, Konteks Sosial dan Dilema Pengukuran dalam Ilmu Perilaku Konsumen

Mayasari, Iin Need for Uniqueness: Konsep Teoritis, Konteks Sosial dan Dilema Pengukuran dalam Ilmu Perilaku Konsumen. Jurnal Ilmiah Psikologi Inquiry, 2 (1). ISSN 1979-7273

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Abstract

The theory of uniqueness has been invoked to explain attitudinal and behavioral nonconformity with respect to peer group, social-cultural as well as the development of a distinctive view of self via seeking novelty goods, adopting new products, acquiring scarce commodities. Present conceptual writing endeavors in psychology and consumer behavior that encompass 1) the concept of need of uniqueness; 2) dilemma in social context; and 3) the measurement problem of need of uniqueness

Item Type: Article
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen-S2
Depositing User: Mrs Iin Mayasari
Date Deposited: 19 Sep 2022 01:32
Last Modified: 19 Sep 2022 01:32
URI: http://repository.paramadina.ac.id/id/eprint/521

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