hamzah, ari rui (2006) Marketing Plan Nokia N80 Internet Edition. Thesis.
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MARKETING & INNOVATION ; Marketing Plan Nokia N80.doc Download (386kB) |
Abstract
The purpose of this report is to make a Marketing Plan for Nokia when this mobile phone corporation wants to launch its new cell phone – N80 Internet Edition – into the Singapore market. Singapore with a very high GDP per capita is considered as a relative big market for high-level products. With the development of the W-LAN technology in which enable consumers in using the internet, Nokia is able to see that opportunity to launch the newest product in the Singaporean market. From situation research, Nokia has analyzed its internal and external environment. And through a SWOT analysis, strength, weakness, opportunities and threat of Honda were analyzed in a clear and detailed way. This analysis shows that there are successful chances for Nokia with N80 Internet Edition in Singapore market. After determining objectives, Nokia positions itself as completeness in internet browsing and user friendly, it differentiates N80 Internet Edition with Motorola Q that more complete. Nokia builds detailed Marketing strategies to achieve its goals. These strategies include pricing strategy, product strategy and promotion strategy. This marketing mix strategy was closely associated with situation analysis to ensure that the plan is suitable with actual situations. A control program was also implemented to monitor the plan.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Falsafah dan Peradaban > Ilmu Komunikasi-S1 |
| Depositing User: | Mrs Meidya Farahdiba |
| Date Deposited: | 24 Nov 2022 01:37 |
| Last Modified: | 24 Nov 2022 01:37 |
| URI: | http://repository.paramadina.ac.id/id/eprint/672 |
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