Mayasari, Iin Cover prosiding-sertifikat-artikel - The Title: Strengthening the Relationship of Franchisor and Franchisee on Value in Use, Investment Risk, Conflict Management, Trust, Commitment, and Relationship Satisfaction: Study Case of Local Franchise in Jakarta. [Kinerja Dosen]
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Abstract
This study aims at analyzing the relationship between franchisor and franchisee in Jakarta. The growth of franchise business has been shimmer in the last ten years. The driving factors for strengthening the relationship must be analyzed because it can provide wide and clear understanding the underlying factors. This study is the replication of Grace & Weaven’s research (2011). The variables analyzed are value in use, investment risk and relational satisfaction. This study tries to extend the variables by considering the variables of conflict management, trust, and commitment. This research uses the quantity methods by a survey. The data collection is done by distributing the questionnaires to franchisee of convenience store, food chain, and service in Jakarta. The distributed questionnaires are 80 and the returned ones are 41. The sampling method uses purposive sampling. The data are analyzed with regression analysis. The result of this study explains that the variables of value in use, trust, and commitment influence relational satisfaction.
| Item Type: | Kinerja Dosen |
|---|---|
| Subjects: | A General Works > AC Collections. Series. Collected works |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen-S2 |
| Depositing User: | Mrs Iin Mayasari |
| Date Deposited: | 16 Jan 2023 08:10 |
| Last Modified: | 16 Jan 2023 08:10 |
| URI: | http://repository.paramadina.ac.id/id/eprint/707 |
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