Syarief, Leonita K Shifting Digital Ad Message In Adapting Pandemic Situation. In: International Conference on Post-Pandemic Society (ICPPS).
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Shifting Digital Ad Message In Adapting Pandemic Situation.pdf Download (1MB) |
Abstract
The COVID-19 pandemic has changed the lives of people around the world. Like it or not, all sectors must be able to adapt to this new situation. Especially the restaurant industry. The PKKM regulations and social distancing rules makes the actors in this industrial sector have to be able to adapt quickly. One of them is McDonald's, this fast ood franchise restaurant when the pandemic hit Indonesia was forced to close their dine-in service and only serve take-away and drive-tru orders. Even though PPKM has now lowered its level and McDonald's has accepted dine-in again, they still maintain a system that minimizes contact and crowds gathering. Recently, McDonald's launched a television commercial entitled “Although on a different road, at Drive Thru McD it's all the same” with the hashtag #BedaRodaSatuJalur. This 30-second and 15- second advertisement will start airing on national television stations and McD's Youtube Channel since October 6, 2021
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Falsafah dan Peradaban > Ilmu Komunikasi-S1 |
| Depositing User: | Mr. Septiawan Jiwandono |
| Date Deposited: | 04 Apr 2023 03:07 |
| Last Modified: | 04 Apr 2023 03:07 |
| URI: | http://repository.paramadina.ac.id/id/eprint/970 |
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