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Apriyana, Nurliya and Yuliana, Lingga and Bestari, Alisia Putri and Iswanto, Tito The role of brand authenticity in activating brand love and brand trust and the implication on brand preference (brand study of the 2024 Indonesian presidential candidates). Jurnal Ekonomi. ISSN ESSN 2721-9879 (Online)
Apriyana, Nurliya and Yuliana, Lingga and Bestari, Alisia Putri and Iswanto, Tito The role of brand authenticity in activating brand love and brandtrust and the implication on brand preference (brand study of the2024 Indonesian presidential candidates). Jurnal Ekonomi, 13 (1).