Arestrias, Arizka Pradnya and Wijanarko, Adrian Azhar (2021) Pengaruh Metode Flash Sale Terhadap Keputusan Pembelian Impulsif Konsumen Pada E-Commerce Shopee. Artikel Karya Ilmiah Mahasiswa.
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118208022_Arizka Pradnya A_Jurnal Pengaruh Flash Sale terhadap Pembelian Impulsif pada e-Commerce Shopee.pdf Download (995kB) | Preview |
Abstract
This study was conducted to determine the effect of themethod flash sale on impulse buying decisions on e commerce Shopee. This study uses causal associative research with a quantitative approach. Sampling was done by non probability type sampling method purposive sampling a total of 100 respondents. Data collection techniques in the study used a questionnaire via google form. The data analysis method used is validity test, reliability test, simple regression analysis, and hypothesis testing. Based on the results of partial hypothesis testing, it shows that the method of flash sale has a significant positive effect on Impulsive buying decisions on e-Commerce Shopee.
| Item Type: | Article |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen-S1 |
| Depositing User: | Mr Aditio Setyawicaksono |
| Date Deposited: | 27 Dec 2021 03:21 |
| Last Modified: | 27 Dec 2021 03:21 |
| URI: | http://repository.paramadina.ac.id/id/eprint/340 |
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