Explaining The Dark Side of Consumer Behavior: The Piracy Case of Internet Music Downloading

Mayasari, Iin Explaining The Dark Side of Consumer Behavior: The Piracy Case of Internet Music Downloading. Jurnal Paramadina, 6 (2). ISSN 1412-0755

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Abstract

This study investigated the effect of interpersonal of normative, interpersonal of informative, the awareness of legal aspect, price aspect, and gender on intention to perform the internet music downloading. The effect of intention to to act of internet music downloading was also tested. The result showed that only price aspect influenced the intention to perform of music downloading and the intention to perform of music downloading had the influence on the act of piracy. This research used structural equation modeling with program of AMOS-4

Item Type: Article
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen-S2
Depositing User: Mrs Iin Mayasari
Date Deposited: 19 Sep 2022 01:32
Last Modified: 04 Apr 2024 04:33
URI: http://repository.paramadina.ac.id/id/eprint/522

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