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Apriyana, Nurliya and Yuliana, Lingga (2022) Analisis Owner Product Endorsement Dan Endorser Congruence Terhadap Purchase Intention. JURNAL ORIENTASI BISNIS DAN ENTREPRENEURSHIP.
Yuliana, Lingga and Apriyana, Nurliya and Fadillah, Muhammad Adam Analisis Brand Signature dan Brand Logo Terhadap Brand Performance. Peluang usaha skincare menjadi begitu menjanjikan belakangan karena memiliki pangsa pasar yang sangat luas. Tujuan penelitian ini adalah menganalisis brand signature dan brand logo terhadap brand performance dengan studi kasus merek skincare lokal. Peneli, 7 (2). ISSN P-ISSN 2550-0805 | E-ISSN 2550-0791
Apriyana, Nurliya and Yuliana, Lingga and Mayasari, Iin Analisis Perilaku dan Perlindungan Konsumen terhadap Kelangkaan Minyak Goreng Di Pasar Domestik. Jurnal Pengabdian Kepada Masyarakat. ISSN 2962-942X
Yuliana, Lingga and Apriyana, Nurliya and Perkasa, Didin and Masnia, . and Waty, Sulis Sia and Pratama, Aldiwa and Maria, Nadia Tristi Brand Reputation on Brand Performance in Surplus Indonesia. Widya Cipta: Jurnal Sekretari dan Manajemen, 8 (2). ISSN P-ISSN 2550-0805 | E-ISSN 2550-0791
Apriyana, Nurliya and Yuliana, Lingga Pentingnya Publikasi Kegiatan Di Era Media Sosial (The Importance Of Activity Publication In The Age Of Social Media). Jurnal Pelayanan Hubungan Masyarakat, 1 (3). ISSN ISSN: 2986-383X
Apriyana, Nurliya and Yuliana, Lingga and Bestari, Alisia Putri and Iswanto, Tito The role of brand authenticity in activating brand love and brand trust and the implication on brand preference (brand study of the 2024 Indonesian presidential candidates). Jurnal Ekonomi. ISSN ESSN 2721-9879 (Online)
Apriyana, Nurliya and Yuliana, Lingga and Bestari, Alisia Putri and Iswanto, Tito The role of brand authenticity in activating brand love and brandtrust and the implication on brand preference (brand study of the2024 Indonesian presidential candidates). Jurnal Ekonomi, 13 (1).
Kurniaty, Dewi and Dwianto, Agung Surya and Risza, Handi and Mayasari, Iin and Chrisharyanto, Handrix and Naomi, Prima and Apriyana, Nurliya and Azmy, Ahmad and Widjanarko, Adrian Azhar and Wiadi, Iyus (2023) Maju Bareng, Berdaya Bareng Cara Jakarta Membangun Kolaborasi UMKM yang Terintegrasi. Project Report. PT Raja Grafindo Persada.
Mayasari, Iin and Widjanarko, Adrian Azhar and Risza, Handi and Kurniaty, Dewi and Apriyana, Nurliya and Wiadi, Iyus and Chadijah, Chadijah (2020) Branding Konsep dan Studi Merek Lokal. Working Paper. Universitas Paramadina.
Mayasari, Iin and Kurniaty, Dewi and Apriyana, Nurliya and Mudrika, Siti (2024) Keragaman Konsep Brand & Pengukuran : Memahami Berbagai Konsep Brand dan Pengukuran. Rajawali Pers.
Mayasari, Iin and Kurniaty, Dewi and Apriyana, Nurliya and Mudrika, Siti (2024) Keragaman Konsep Brand dan Pengukuran. PT RAJAGRAFINDO PERSADA.
Mayasari, Iin and Widjanarko, Adrian Azhar and Risza, Handi and Kurniaty, Dewi and Apriyana, Nurliya and Wiadi, Iyus and Chadijah, Chadijah (2020) Branding Konsep dan Studi Merek Lokal. Universitas Paramadina.
Mayasari, Iin and Wijanarko, Adrian Azhar and Risza, Handi and Kurniaty, Dewi and Apriyana, Nurliya and Wiadi, Iyus and Chadijah, Chadijah Branding Konsep dan Studi Merek Lokal. Universitas Paramadina.
Iin Mayasari, Adrian Widjanarko dkk (2020) Branding Konsep Dan Studi Merek Lokal. 000214323.
Apriyana, Nurliya Maju Bareng Berdaya Bareng. [Kinerja Dosen]
Apriyana, Nurliya Tesis - Pengaruh Rekomendasi Sponsored Blogger Terhadap Purchase Intention Studi Kasus New Product Launching Greenfields Yogurt Drink. [Kinerja Dosen]
